founders
Troy R. Underwood
Troy R. Underwood is a seasoned entrepreneur whose innovative spirit has shaped multiple industries. He began by revolutionizing the motor vehicle space, founding FDI and pioneering the nation’s first electronic title system for financial institutions.
His success continued in healthcare with benefitsCONNECT, a trailblazing benefits administration platform that transformed the management of employee benefits. Driven by a passion for wellness, Troy then launched TRU Wellness Retreats, offering concierge services designed to help individuals transform their health and lifestyle through personalized care and improved nutrition.
Now turning his focus to the music industry, Troy co-founded Luminara Records with the ambition to challenge the status quo. With his signature blend of innovation and heart, he aims to create a label that empowers artists and redefines what it means to succeed in today’s music landscape.
Tony Underwood
Tony Underwood’s journey has come full circle—from musician to entrepreneur and back to musician again. With successes in both worlds, Tony gained invaluable lessons along the way. As an entrepreneur, he transformed multiple business ideas from concept to reality, learning firsthand the grit and vision required to build something meaningful.
As a musician, Tony traveled across the country, connecting with people through their stories and experiences. Through these journeys, he discovered that true success lies in connection and joy, the foundations of both his music and his approach to life.
Tony now plays a dual role at Luminara Records: as a co-founder alongside Troy R. Underwood and Barrett Yeretsian, and as the label’s first signed artist, performing under the name Ty Wood. His unique blend of entrepreneurial spirit and creative passion embodies the heart of Luminara’s mission to elevate music with authenticity and soul.
Barrett Yeretsian
Barrett Yeretsian is a multi-platinum-selling songwriter, producer and multi-instrumentalist whose talents have made a lasting impact on the music industry. His career took off with “Jar of Hearts,” the chart-topping single he co-wrote and produced for Christina Perri. Since then, he has collaborated with a host of acclaimed artists including Andy Grammer, Daniel Powter, Pentatonix, Diane Birch and many others, amassing over a billion streams and selling over 8 million songs with top 5 charting songs in 12 countries.
Beyond the studio, Barrett’s musical journey has taken him to stages across the globe. From sold-out arenas in Armenia to performances in front of 16,000 people at the iconic Hollywood Bowl, his performances have captivated audiences worldwide.
As a co-founder and in-house producer of Luminara Records, Barrett joins forces with Troy R. Underwood and Tony Underwood to usher in a new era of artistry and creative collaboration. His passion for music and deep industry experience make him an essential part of the label's mission to do things differently.